Amel Mechalikh
A common pitfall of Sales led companies regarding User Research
In my last User Research, I have clearly identified a pattern in most Sales led companies : in these companies, product discovery is...
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Amel Mechalikh
- Mar 21
- 3 min
Why Generative and predictive AI are the future of User Research ?
In this article we explained why User research is essential to understanding the needs, behaviors, and pain points of customers. It helps...
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Amel Mechalikh
- Mar 14
- 3 min
Never miss the opportunity to hear from your users
As a product builder, whether you work in product management, design, or engineering, you have a lot to gain by listening more to your...
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Amel Mechalikh
- Mar 14
- 2 min
Building a Product with Purpose: Lessons from our journey turned Into a business
As two tech and product enthusiasts, my co-founder and I wanted to create a business that truly mattered. We didn't want to fall into the...
360
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